Brandjacking —
Companies do everything in their power to earn the loyalty of their customers. So much so that the rapport organizations have with their user base can be seen as a potentially lucrative opportunity by threat actors. Brandjacking covers a number of techniques employed to redirect traffic from a popular company to the benefit of the brand jacker.
Brandjacking comes in a number of forms, from the simple namedropping big-name brands into promotional material and piggyback marketing, to full-on brand impersonation that includes the counterfeiting of a company’s logo, style, naming, website, and social media accounts, to conduct fraud campaigns or draw people to fake online stores.
While brandjacking is not always carried out with malicious intent, its ramifications are often detrimental to the target. For public figures, an instance of brandjacking may lead to negative publicity that affects their career, or for a company, it could lead to reputational damage that has a very real impact on sales, and even solvency.
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Featured terms
Blockchains —
In a nutshell, a blockchain is a shared, or distributed, ledger recording transactions and assets. The data is compiled through a continuous verification process that links all transactions into a large, decentralized "chain" of participants, who are linked across a network of peer-to-peer computers...
Data Breach —
Data breaches are the exposure of sensitive or classified information to unauthorized parties and can have disastrous consequences for an organization. When a breach occurs, a company often has to pay out huge sums of money to contain the leak and may also suffer costly reputational damage...
Link Analysis —
The process of link analysis involves examining data to uncover relationships or connections that might not be apparent in raw data sets. It is a powerful analytical tool that has a wide range of applications in various sectors, from law enforcement and national security to cyber and...
Operations Security (OPSEC) —
Operations Security, or OPSEC, involves identifying and consolidating critical information to gain a better understanding of a situation. Additionally, it refers to safeguarding data and ensuring a given mission against eavesdropping by unauthorized parties or accidental compromise...
Social Media Intelligence (SOCMINT) —
A close cousin of OSINT, SOCMINT is an acronym meaning ‘social media intelligence.’ SOCMINT is the collection and analysis of data from social media platforms. Such information might be used for various purposes, including digital footprinting, link analysis, etc.
Social Media Piggybacking (Piggyback Marketing) —
When a company’s social media post goes viral, it is only a matter of time before millions of people start talking about it. Seeing an opportunity to leverage the post's popularity, companies can join in to redirect some of the traffic toward their services...
Our OSINT Solutions
Un conjunto de métodos de extracción y análisis de datos que abarcan redes sociales, blockchain, messangers y la Dark Web, conectados directamente a tu plataforma interna a través de nuestra Open Data API.
Una herramienta OSINT para llevar a cabo investigaciones exhaustivas en redes sociales, blockchain, messangers y la Dark Web con las plataformas Maltego e i2.