Cybersquatting —
Since the dot-com bubble of the late 90s, web domains have been seen as high-value commodities, especially for companies. At present, this value extends to social media handles as well. The name a company uses online is an important part of effective branding strategy—an insight is not lost on savvy individuals and competitors.
If someone can anticipate the value of a particular domain, they can register it with a view to receiving a handsome payday at some point in the future, when some company or other badly needs it. Meanwhile, commercial competitors can do the same but hang on to the rights just to scupper the marketing strategies of their rival.
A benign instance of cybersquatting happened when two teenagers in Melbourne, Australia, purchased the domain “tiktoks” in anticipation that TikTok would become the next social media phenomenon. Following the platform's popularity, the parent company ByteDance offered to buy the domain for $145k. When the cybersquatters rejected the offer, a lawsuit was filed against them, resulting in the domain being transferred to ByteDance.
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Featured terms
Blockchains —
In a nutshell, a blockchain is a shared, or distributed, ledger recording transactions and assets. The data is compiled through a continuous verification process that links all transactions into a large, decentralized "chain" of participants, who are linked across a network of peer-to-peer computers...
Data Breach —
Data breaches are the exposure of sensitive or classified information to unauthorized parties and can have disastrous consequences for an organization. When a breach occurs, a company often has to pay out huge sums of money to contain the leak and may also suffer costly reputational damage...
Link Analysis —
The process of link analysis involves examining data to uncover relationships or connections that might not be apparent in raw data sets. It is a powerful analytical tool that has a wide range of applications in various sectors, from law enforcement and national security to cyber and...
Operations Security (OPSEC) —
Operations Security, or OPSEC, involves identifying and consolidating critical information to gain a better understanding of a situation. Additionally, it refers to safeguarding data and ensuring a given mission against eavesdropping by unauthorized parties or accidental compromise...
Social Media Intelligence (SOCMINT) —
A close cousin of OSINT, SOCMINT is an acronym meaning ‘social media intelligence.’ SOCMINT is the collection and analysis of data from social media platforms. Such information might be used for various purposes, including digital footprinting, link analysis, etc.
Social Media Piggybacking (Piggyback Marketing) —
When a company’s social media post goes viral, it is only a matter of time before millions of people start talking about it. Seeing an opportunity to leverage the post's popularity, companies can join in to redirect some of the traffic toward their services...
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